A technology platform designed to hire, manage and engage the blue collar workforce was looking for a Head of Marketing. While this newly created role was designed for a marketing head to lead marketing primarily from a B2B perspective, the ideal candidate would also understand B2C marketing given the medium term business plan. Potential candidates would be expected to be adept at all aspects of digital marketing and to help build the brand, manage new product launches, mine consumer insights and work closely with product teams. Helping the business leaders understand the need for marketing (ie beyond lead generation) and brand building would be a critical element of the role. 

The successful candidate would also be tasked with setting up the marketing team from scratch. The task hence was to find a top-notch marketer with the required wide ranging skills spanning both B2B and B2C marketing as well as suitable mentality for joining a start-up, with an interest in joining a largely B2B led tech service solutions company and in building a team.

As an initial step Connexio constructed a list of senior digital marketers from B2B and B2C startups, as well as staffing solutions companies. Connexio engaged at length with a number of these candidates. A shortlist was drawn up was based on candidates having relevant experience and sound marketing understanding across both digital marketing as well as brand building and crucially, the ability to succeed at a fast growing start-up.

After an extensive evaluation and interview process a senior marketing candidate with experience working for both for in the staffing solutions sector as well as start-ups, and with strong understanding of both B2B and B2C marketing was selected.