Aparna leads Connexio’s regional sales, marketing, ecommerce and services practices. She was most recently with HP Inc. and has spent over a decade with leading advertising companies (including O&M and JWT) and hence brings a deep understanding of the evolving needs of clients – both in traditional roles as well as in developing areas like edtech and digital marketing where she has worked with industry-leading organisations. Aparna has a Master`s degree in Communications Studies from the University of Leeds.